What’s with East Coast Road?

After dinner last Sunday, Rebecca & I were just walking along East Coast Road, when we started to notice that small eateries normally do not last long when situated along East Coast Road.

One of the rare long surviving small eateries was ‘Heng’s Porridge’, which has lasted quite awhile already & seems to still be doing well (though I haven’t tried it coz I don’t really fancy porridge).

Other than that, unless it’s an eatery that is set up as a chain of food outlets around Singapore, e.g. Café Cartel, Coffee Club, KFC, Pizza Hut, McDonalds, Thai Express, etc… most small independent eateries don’t usually last long along East Coast Road.

I’m not going to wonder if this is like a ‘curse’ coz I would just see this as the risks & complexities of operating a small independent business. There are so many environmental factors to consider & often, the situation can suddenly change rapidly. Besides, I’m not an entrepreneur, don’t have the heart of one & don’t wish to be one, so I’m not bothered by it. Just that it’s strange to see small businesses just start ‘folding up’ its operations, in just a matter of months to a year or so. Hmm…

Moral of the story – If you are not running an eatery from a chain of outlets, don’t risk opening your small eatery along East Coast Road.