Meaning of ‘Kit Kat’

Last Friday, Rebecca & I were shopping at the Giant supermarket near Bedok Interchange, when we caught sight of this new packaging of ‘Kit Kat’ chocolate wafer bars. This packaging was unique coz the wordings were mostly in Japanese. This was how both of us found out the meaning of the brand ‘Kit Kat’.

The brand ‘Kit Kat’ originated from the Japanese words ‘Kitto Katsu’ meaning ‘Sure Win’. We found this strange, but accepted it as one of those odd meaning Japanese brands. Perhaps ‘Kit Kat’ is a ‘sure win’ with regards to the chocolate market in Japan, but definitely not here in Singapore. Well, at least that’s what I think…